Aarco ROC-1 24 Inch Changeable Letter Sidewalk Sign High Contrast Double Sided

Aarco  |  MFG #: ROC-1  |  Item #: 321345  |  UPC #: 00747925360122
$183.99 $303.22

Delivery to: 

  • Durable satin anodized aluminum frame
  • Weather-resistant design for outdoor durability
  • Supports high-visibility 7-line white characters
  • View More Details
Ship Time

Best Price Guarantee

We guarantee the most competitive pricing at the time of purchase or up to 30-days post-purchase by matching the rates of key online & local retail competitors during the point of sale. See terms.

Secure Shopping

Shop with confidence—our site is secured with SSL encryption, and we prioritize your data security and privacy. Learn more about Secure Shopping.

The Aarco ROC-1 The Rocker™ Sidewalk Sign is a commercial-grade A-frame signage solution designed for high-visibility outdoor advertising. Constructed with a durable satin anodized aluminum frame, it features a double-sided, white 7-line high contrast changeable letter board measuring 36 inches in height and 24 inches in width. This signage unit includes a set of 354 four-inch characters for easy message updates and is weather resistant, suitable for continuous outdoor exposure. Its technical specifications include an overall length of 32 inches, width of 22 inches, and height of 42 inches, making it an ideal tool for dynamic communication in hospitality, retail, and foodservice environments. The Rocker™ Sidewalk Sign enhances client engagement with its wind-generated rocking motion, adding visibility to outdoor messaging. Assembly is required.

The Aarco ROC-1 The Rocker™ Sidewalk Sign offers versatile, durable signage for commercial outdoor use with a weather-resistant aluminum frame and high-contrast, changeable character board, ideal for high-traffic outdoor advertising in various foodservice and retail settings. It allows for quick message updates, with a sealed white board that withstands weather conditions, supporting effective brand promotion and directional communication.

Perfect for outdoor signage needs in hospitality, retail, or foodservice environments requiring dynamic messaging and weather resilience.

The Aarco ROC-1 features a robust aluminum frame finished with a satin anodized coating, measuring 36 inches in height, 24 inches in width, and an overall length of 32 inches with a depth of 22 inches. Weighing 30 pounds, this sign is built for durable outdoor deployment and easy mobility. The changeable letter board supports seven lines of high-contrast, white lettering to ensure maximum readability in daylight and low-light conditions. This model operates solely as a visual communication aid with no electrical requirements involved. Its weather-resistant construction maintains integrity against rain and wind, making it suitable for continuous outdoor use in varying climate zones. Assembly involves standard tools, and maintenance includes periodic cleaning of the aluminum frame and letter surface, with the included set of characters supporting easy message updates.

A commercial sidewalk sign is an outdoor advertisement display designed to promote or convey messages in high-traffic pedestrian areas. Typically constructed from durable materials like aluminum, it features a changeable messaging surface, often with letter boards or graphic panels, to accommodate frequent updates. Installed in areas such as storefronts, sidewalks, and event spaces, these signs are ideal for restaurant promotions, directional guidance, or sales announcements, supporting effective visual communication in foodservice and retail environments.

This medium-duty Sign Board features resilient construction and customizable messaging, suitable for outdoor use in hospitality or retail settings with moderate outdoor traffic. The Aarco ROC-1, identified by MFG number ROC-1, excels in supporting dynamic promotional efforts through its wind-movement activation and high-visibility changeable characters, making it ideal for outdoor signage in hospitality, retail, and event venues.

Compared to standard static signs, the Aarco ROC-1 offers weather-resistant aluminum framing, wind-driven rocking motion, and a high-contrast, easy-to-update letter board, ensuring visibility and operational reliability. Its durable build enhances long-term outdoor performance, while the double-sided design maximizes exposure, supporting efficient communication for foodservice operators seeking impactful external signage solutions.

More Details

Product Description

The Aarco ROC-1 The Rocker™ Sidewalk Sign is a commercial-grade A-frame signage solution designed for high-visibility outdoor advertising. Constructed with a durable satin anodized aluminum frame, it features a double-sided, white 7-line high contrast changeable letter board measuring 36 inches in height and 24 inches in width. This signage unit includes a set of 354 four-inch characters for easy message updates and is weather resistant, suitable for continuous outdoor exposure. Its technical specifications include an overall length of 32 inches, width of 22 inches, and height of 42 inches, making it an ideal tool for dynamic communication in hospitality, retail, and foodservice environments. The Rocker™ Sidewalk Sign enhances client engagement with its wind-generated rocking motion, adding visibility to outdoor messaging. Assembly is required.

Top Aarco ROC-1 Features

The Aarco ROC-1 The Rocker™ Sidewalk Sign offers versatile, durable signage for commercial outdoor use with a weather-resistant aluminum frame and high-contrast, changeable character board, ideal for high-traffic outdoor advertising in various foodservice and retail settings. It allows for quick message updates, with a sealed white board that withstands weather conditions, supporting effective brand promotion and directional communication.

  • Weather-resistant aluminum frame for outdoor durability
  • Double-sided 7-line high contrast board facilitates clear messaging from both directions
  • Includes set of (354) 4" characters for customizable messages
  • Wind-generated rocking motion enhances visibility in outdoor environments
  • Ease of assembly with sturdy construction ensures long-term use in commercial settings

Perfect for outdoor signage needs in hospitality, retail, or foodservice environments requiring dynamic messaging and weather resilience.

ROC-1 Technical Specs

The Aarco ROC-1 features a robust aluminum frame finished with a satin anodized coating, measuring 36 inches in height, 24 inches in width, and an overall length of 32 inches with a depth of 22 inches. Weighing 30 pounds, this sign is built for durable outdoor deployment and easy mobility. The changeable letter board supports seven lines of high-contrast, white lettering to ensure maximum readability in daylight and low-light conditions. This model operates solely as a visual communication aid with no electrical requirements involved. Its weather-resistant construction maintains integrity against rain and wind, making it suitable for continuous outdoor use in varying climate zones. Assembly involves standard tools, and maintenance includes periodic cleaning of the aluminum frame and letter surface, with the included set of characters supporting easy message updates.

  • Dimensions: 36"H x 24"W (board only); 32"L x 22"W x 42"H (overall)
  • Weight: 30 lbs for easy transport and positioning
  • Construction: Aluminum frame with weather-resistant finish
  • Display area: Double-sided white high contrast changeable letter board
  • Included characters: 354pcs of 4\" high characters for flexible messaging
  • Operational environment: Outdoor weather conditions with wind-driven rocking motion

What is a commercial sidewalk sign

A commercial sidewalk sign is an outdoor advertisement display designed to promote or convey messages in high-traffic pedestrian areas. Typically constructed from durable materials like aluminum, it features a changeable messaging surface, often with letter boards or graphic panels, to accommodate frequent updates. Installed in areas such as storefronts, sidewalks, and event spaces, these signs are ideal for restaurant promotions, directional guidance, or sales announcements, supporting effective visual communication in foodservice and retail environments.

Top Sign Board for Outdoor Foodservice Environments

This medium-duty Sign Board features resilient construction and customizable messaging, suitable for outdoor use in hospitality or retail settings with moderate outdoor traffic. The Aarco ROC-1, identified by MFG number ROC-1, excels in supporting dynamic promotional efforts through its wind-movement activation and high-visibility changeable characters, making it ideal for outdoor signage in hospitality, retail, and event venues.

  • Operation Type — outdoor sidewalk and street signage
  • Workload Qualifier — suitable for moderate outdoor traffic
  • Foodservice Category — best for restaurant front signage and promotions
  • Environment Suitability — durable for varying weather conditions
  • Use Case — effective for directional signage and promotional messages

Why Choose Aarco ROC-1 The Rocker™ Sidewalk Sign

Compared to standard static signs, the Aarco ROC-1 offers weather-resistant aluminum framing, wind-driven rocking motion, and a high-contrast, easy-to-update letter board, ensuring visibility and operational reliability. Its durable build enhances long-term outdoor performance, while the double-sided design maximizes exposure, supporting efficient communication for foodservice operators seeking impactful external signage solutions.

  • Compact footprint with overall dimensions of 32 inches in length
  • Self-contained wind-activated rocking for increased outdoor visibility
  • High contrast white letter board for daylight readability
  • Sturdy satin anodized aluminum construction enhances weather resistance
  • Includes extensive character set for message flexibility in outdoor environments

Customer reviews

Aarco ROC-1 The Rocker™ Sidewalk Sign 36"H X 24"W (board Only) 32"L X 22"W X 42"H (overall Length)
AARCO Products

Aarco ROC-1 24 Inch Changeable Letter Sidewalk Sign High Contrast Double Sided

$183.99 $303.22

AARCO Products, ROC-1, The Rocker™ Sidewalk Sign, 36"H x 24"W (board only), 32"L x 22"W x 42"H (overall length), double sided, white 7 line high contrast changeable letter board, deluxe satin anodized aluminum frame, includes: set of (354) 4" characters, weather resistant, rocking motion generated by wind (assembly required)