It’s great when you get new customers for the first time, but how do you create an attraction that keeps them coming back? Because we’re creatures of habit, you want your customer’s visit to your restaurant to become part of their routine.
Reliability among the food and drinks you serve is key to retaining your customer base. Not everyone is willing to explore with their food, so they often come back for their favorite item on your menu expecting it to taste just as good as it did the first time they ate it. Reliability across the board at your restaurant is important to the customer. Constantly changing your hours and prices, as well as the taste of your food, can put off a customer because they won’t know what to expect when they visit.
These are a great way to bring customers back to you multiple times in search of a reward. Incentives are instrumental in the way the human mind works. We do everything in search of some type of reward for ourselves. Just think--we search for friendships and relationships we feel benefit us and it’s the same for choosing where we invest our time. People won’t spend time at a restaurant that doesn’t provide them with good food or result in some sort of happy experience.
Humans crave connections and experiences that evoke happy feelings. I could go on about creating great customer experiences for pages, but we’ll save that for another time! To put it bluntly, building an experience for your customer when they visit your restaurant is very important. You don’t want your customer to feel you only appreciate them when they’re physically in your restaurant making a purchase, but rather you want them to feel appreciated all the time. Creating an online presence that aligns with your physical restaurant and establishing programs that reward customers for being loyal will bring them back to the restaurant time and time again in search of a memorable time and some great food.