People love their wine, so running a wine program might be beneficial for you! Wine is food and you should choose the wines you provide to your guests very carefully. People appreciate fine food (and fine wine!), and will have an elevated experience if you pair your wines correctly. Here are some tips for running a wine program at your restaurant:
Consider the Food
You need to consider what food is on your menu. Certain wines pair well with certain foods, while others do not. You don’t want to offer wine that doesn’t complement your food!
You want to choose wines on your menu depending on the type of customer you are planning to serve. You want to be able to serve wine to people who are willing to take risks and try something new, but you also need to be able to offer more mainstream options to those who are less experienced diners.
Level of Service
The wine you choose to have on hand to serve to customers depends on the type of experience you want to provide you customer. A fine-dining experience means your customers will expect a larger selection with lots of depth, while a more casual dinining experience means less expectation about the type of wine you're serving.
Even fast, casual restaurants are jumping into the wine game with wine on tap. A wine program can do wonders for your bottom-line and can differentiate your restaurant from its competitors.